top of page

CITY OF ROANOKE RAPIDS

RR GREETINGS MURAL

SERVICE

PUBLIC ART

INDUSTRY

BEAUTIFICATION

MARKETS

ROANOKE RAPIDS

WALL(S)

1

MOBILE GEOFENCING PERFORMANCE

LINK CLICKS

CLICK
THROUGH RATE

HIGHER PERFORMANCE THAN INDUSTRY VERTICAL

N/A

N/A

N/A

CONTENT PERFORMANCE

LIKES

IMPRESSIONS

CONVERSION RATE

N/A

N/A

N/A

SHARES

N/A

COMMENTS

N/A

N/A

WEBSITE TRAFFIC
INCREACE

METRICS

The City of Roanoke Rapids embarked on a transformative project to create a stunning mural along the main street that would serve as a welcoming beacon and tribute to the rich history and attractions of the area. The "Greetings from RR" mural was conceptualized to capture the essence of Roanoke Rapids in a classic postcard style, featuring iconic landmarks and symbols that represent the city's heritage and charm.


Design & Impact:


The mural's design was meticulously crafted to incorporate various elements that symbolize the essence of Roanoke Rapids. Against a backdrop of a picturesque sky and sun, the words "greetings from" were emblazoned, welcoming visitors and locals alike. Each letter of "RR" showcased a unique representation of the city:

  • R: The historical canal trail bridge passing over the river, symbolizing the city's connection to its waterways.

  • O & A: The waving North Carolina flag, representing the state pride and patriotism.

  • N: The iconic Roanoke Rapids High School, a cornerstone of the community.

  • O: A leaping rock fish, honoring the tradition of fishing in the area.

  • K: A depiction of a historical linen mill, highlighting the city's industrial heritage.

  • E: The classic movie theater along Main Street, reminiscent of simpler times.


  • R: Centennial Park with its historical clock, showcasing the city's commitment to recreation and preservation.

  • A: A cyclist enjoying the scenic canal trail, promoting outdoor recreation.

  • P: The waving American flag, symbolizing unity and patriotism.

  • I: Marled ducks floating on RR Lake against a stunning sunset, capturing the natural beauty of the area.

  • D: A wakeboarder mid-air from a jump on RR Lake, representing exhilarating recreational activities.

  • S: The Roanoke Rapids High School mascot, the Yellow Jacket, embodying school spirit and community pride.


To address concerns about the mural's stability and longevity, it was created as a removable installation using durable material boards resistant to weather and sun damage. The mural was meticulously painted on four separate boards in the studio, ensuring precision and alignment for a seamless final installation on the wall.


The "Greetings from RR" mural stands as a stunning testament to the beauty, history, and vitality of Roanoke Rapids. Its intricate design and meticulous execution have made it a beloved landmark and picture station for visitors and locals alike. As a staple piece of public art, the mural will continue to inspire and captivate generations, serving as a lasting tribute to the spirit and character of Roanoke Rapids.

0001-4941995530376281236.png

LET'S START A NEW PROJECT TOGETHER

bottom of page