CITY OF ROANOKE RAPIDS
RR GREETINGS MURAL
SERVICE
PUBLIC ART
INDUSTRY
BEAUTIFICATION
MARKETS
ROANOKE RAPIDS
WALL(S)
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MOBILE GEOFENCING PERFORMANCE
LINK CLICKS
CLICK
THROUGH RATE
HIGHER PERFORMANCE THAN INDUSTRY VERTICAL
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N/A
CONTENT PERFORMANCE
LIKES
IMPRESSIONS
CONVERSION RATE
N/A
N/A
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SHARES
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COMMENTS
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WEBSITE TRAFFIC
INCREACE
METRICS
The City of Roanoke Rapids embarked on a transformative project to create a stunning mural along the main street that would serve as a welcoming beacon and tribute to the rich history and attractions of the area. The "Greetings from RR" mural was conceptualized to capture the essence of Roanoke Rapids in a classic postcard style, featuring iconic landmarks and symbols that represent the city's heritage and charm.
Design & Impact:
The mural's design was meticulously crafted to incorporate various elements that symbolize the essence of Roanoke Rapids. Against a backdrop of a picturesque sky and sun, the words "greetings from" were emblazoned, welcoming visitors and locals alike. Each letter of "RR" showcased a unique representation of the city:
R: The historical canal trail bridge passing over the river, symbolizing the city's connection to its waterways.
O & A: The waving North Carolina flag, representing the state pride and patriotism.
N: The iconic Roanoke Rapids High School, a cornerstone of the community.
O: A leaping rock fish, honoring the tradition of fishing in the area.
K: A depiction of a historical linen mill, highlighting the city's industrial heritage.
E: The classic movie theater along Main Street, reminiscent of simpler times.
R: Centennial Park with its historical clock, showcasing the city's commitment to recreation and preservation.
A: A cyclist enjoying the scenic canal trail, promoting outdoor recreation.
P: The waving American flag, symbolizing unity and patriotism.
I: Marled ducks floating on RR Lake against a stunning sunset, capturing the natural beauty of the area.
D: A wakeboarder mid-air from a jump on RR Lake, representing exhilarating recreational activities.
S: The Roanoke Rapids High School mascot, the Yellow Jacket, embodying school spirit and community pride.
To address concerns about the mural's stability and longevity, it was created as a removable installation using durable material boards resistant to weather and sun damage. The mural was meticulously painted on four separate boards in the studio, ensuring precision and alignment for a seamless final installation on the wall.
The "Greetings from RR" mural stands as a stunning testament to the beauty, history, and vitality of Roanoke Rapids. Its intricate design and meticulous execution have made it a beloved landmark and picture station for visitors and locals alike. As a staple piece of public art, the mural will continue to inspire and captivate generations, serving as a lasting tribute to the spirit and character of Roanoke Rapids.