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LOGO & WINDOWS

CASEY'S CONFECTIONS

SERVICE

COMMERCIAL

INDUSTRY

FOOD & BEVERAGE

MARKETS

TARBORO

WALL(S)

16

MOBILE GEOFENCING PERFORMANCE

LINK CLICKS

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THROUGH RATE

HIGHER PERFORMANCE THAN INDUSTRY VERTICAL

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CONTENT PERFORMANCE

LIKES

IMPRESSIONS

CONVERSION RATE

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SHARES

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COMMENTS

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WEBSITE TRAFFIC
INCREACE

METRICS

In the charming town of Tarboro, NC, Casey's Confections stands as a beacon of warmth and sweetness, celebrated for its irresistible cinnamon rolls and chocolate chip cookies. The bakery's appeal was magnificently enhanced four times a year by the artistry of Art By Riley Mills through captivating seasonal window paintings, along with the permanent hand-painted display of the bakery's logo on two prominent windows.


Each seasonal transformation of Casey's Confections’ windows was a celebration of both the time of year and the delightful baked goods that have made the bakery a local treasure. From a jovial snowman adorned with muffins, cinnamon rolls, and cookies in winter, to the vibrant depiction of spring through a yellow flower twining around a pink cupcake, complete with a friendly butterfly and ladybug, each painting was a masterpiece of imagination and joy.


A special touch was added to the front door with a character representation of Casey, the beloved baker and owner, offering a warm welcome to all who entered. This personalization brought a unique sense of identity and charm to the bakery, making each visit memorable.

These seasonal window paintings did more than just beautify the bakery; they created a visual feast that mirrored the delicious offerings inside. They were a testament to the creativity and passion that Casey's Confections pours into every baked good. The artwork also served as an innovative form of engagement, drawing the community closer and inviting passersby to stop, admire, and step inside to taste the baked perfection.


Through this collaboration with Art By Riley Mills, Casey's Confections not only showcased its commitment to quality and community but also stood out as a destination for those seeking beauty in both art and culinary delight. The bakery's windows became a canvas that reflected the seasons' beauty, the bakery's offerings, and the heart of Tarboro itself.


In a unique fusion of art, fashion, and culinary delight, ABRM forged a partnership with CROCS Shoes during the seasonal window painting project at Casey's Confections. Riley Mills, the artist behind these captivating creations, was outfitted in the latest CROCS footwear, blending comfort with creativity as he brought each seasonal scene to life. This collaboration was captured in a series of videos, showcasing the intricate process of transforming the bakery's windows into thematic masterpieces. These videos, highlighting both the artistry of the window paintings and the stylish versatility of CROCS Shoes, were then leveraged by CROCS in a comprehensive marketing campaign. This innovative partnership not only showcased the mutual support between brands but also highlighted how creative endeavors can bridge diverse industries, bringing together art, culinary arts, and fashion in a celebration of creativity and community engagement.


As Art By Riley Mills shifts its focus to larger-scale mural projects, the enduring legacy of Casey's Confections’ seasonal windows remains a highlight of our portfolio. These projects exemplify how art can seamlessly blend with commerce to create spaces that are not just businesses but community landmarks, beloved for their contribution to the local aesthetic and spirit.

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LET'S START A NEW PROJECT TOGETHER

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